Evaluation Question 4:

How did you use media technologies in the construction, research, planning and evaluation stages?

  







Evaluation Question 3:

What have you learnt from your audience feedback?

  





Evaluation Question 2:

How effective is the combination of your main product and the ancillary texts?

 

 

Evaluation Question 1:

In what ways does your media product use, develop or challenge froms and conventions of real media products?

 

 

 

 

This is a powerpoint which adds detail to the annotations within the music video you've just viewed...

   

Evaluation Question 1 from Jessie Williams

Finished CD magazine advert

I have altered the colour of the fonts so that they flow with the colours within the background image by complimenting them. The artist's name is now in a dark green with a brown outline to highlight the colours in the trees - the darker colours also make the words easier to read. I changed the name of the album font into a pale pink colour to compliment the pink colour of the artist's skirt, with a blue outline to make the words jump out of the page. I also altered the layout of the text 'Against The Wind' to make it easier to read by putting it across two lines in the centre of the advert at the top, so it's directly in the reader's eyeline and it's a lighter background colour, instead of the dark foilage which made it hard to decipher the 'Wind'. By centring the text it draws the reader's eyes down the middle of the advert which is where all of the vital information is positioned; the photo of the artist, the name of the artist, the name of the album, the album's status and where its available to buy.

I added in some secondary information at the bottom of the advert telling the reader what is being advertised and where they can buy it. I think this information is vital because without some sort of information it is unclear what exactly is being advertised. This text is in the same font as the name of the album to reinforce the continuity within the design. The blue colour of the font reinforces the natural feel of the imagery as it represents the colour of the sky, which also relates to the name of the album 'Against The Wind', thus following the typical natural conventions of the Indie genre.

Finished CD digipak

My main alteration to the CD digipak was changing the colour of the font so that it complimented the colours which were already present within the imagery. I changed the artist's name into a green colour with a dark brown outline which highlights the colours in the trees and also makes it easier to read than the original purple colour as it's darker. I changed the colour of the album name into a pale pink colour which works nicely with her skin tone in the background image. I also changed the layout of the album name so that it's over two lines and centred in the middle, as the word 'Wind' was difficult to read due to the dark foilage in the background, now it's easier to read due to the light background.

I made the font on the back panel (with the track list) larger and thicker so it's easier to read and I also changed the colour to dark green to make it flow well with the typography on the front panel. I created a pink outline around the green font to make the text stand out and also to compliment the pink colour of the artist's skirt in the background image. I also altered the colour of the font displaying the lyrics on the inside panel to a pale pink as I wanted to link the panels of the digipak together and create continuity within the design. I made the outline a darker blue so the text stood out as it's quite small - but it has to be small otherwise I'm unable to fit the whole song on the page.

Overall I think the CD digipak is successful as I've not only gathered feedback from my target audience but also feedback from an Art teacher/designer and my artist. As Alex (my artist) and myself are both members of the target audience we both agreed that the CD digipak is appealing and we would definately want to purchase it if we saw it on display in a shop.

Editing ancillary products

Adobe Photoshop:

 

 



Before I created the ancillary products in Adobe inDesign, I edited all of the photos in Adobe Photoshop; I enhanced the Brightness/Contrast by going on 'Image' and then clicking on 'Adjustments', so the colours are brighter, sharper and more vibrant. To layer the coffee stained paper underneath the photo for the magazine advert I put the photo on the top layer and then selected 'Overlay' on the drop down menu (I've highlighted this on the right hand side of the screenshot), which made the paper show through around the sides of the image, thus evoking an authentic, rustic style which follows the typical conventions of the Indie genre. I then exported the images off and transferred them on to Adobe inDesign.

 

Adobe inDesign:

Editing the magazine advert

 

This screenshot depicts me editing my magazine advert for the CD in Adobe inDesign. I had never used the programme before so the tools were all new to me, but I have learnt a lot over the last few days and I've managed to transfer the background image from Photoshop (where I layered the image of coffee stained paper under the photo) to inDesign, and I then added text. I put the image on the programme by going to 'File' then 'Place', I then went to 'Object' then 'Fitting', then I clicked 'Fit content to frame' so the photo fits the box without being stretched. To insert text I clicked on the 'Text' tool in the toolbox on the left hand side of the screen and then simply typed in the text I wanted. I chose the style of typography from a copy right free font website after doing a lot of research as I wanted the typography to reflect the genre, and then I downloaded it on to my computer. To change the colour of the text I clicked on the 'Colour' button (which is highlighted on the right), selected my colour and then clicked 'add to swatch', so I can refer back to the colour later on. To make the typography stand out I added in an outline by clicking on the 'Stroke' button on the right hand side of the screen, I then thickened the stroke and changed the colour, so it made the text easier to read.

Editing the CD digipak

To create the CD digipak I found a template on the internet with the exact dimensions of a six paneled CD digipak and then I downloaded it to Adobe inDesign. I then inserted each image into the panels by using the 'Place' tool and then clicking 'Fit content to frame' so that the images are the right size (I had to rotate the three photos at the top as they will be folded over when I print it). To insert the text I clicked on the 'Text' tool on the left hand side and then typed the text, I also used the 'stroke' tool to make the text stand out.