Representation

The stereotypical representation of teenage girls in the average music video is that they are self obsessed, vain, weak, desperate and are almost always singing about disasters in their love life (e.g. Taylor Swift). In a large percentage of music videos (particularly Rap, Hip Hop and R'n' B) women are portrayed as objects of sexual desire and lust which is conveyed through revealing costumes, provocative dance moves and suggestive lyrics, as seen in most Beyonce music videos. These adult themes also follow Goodwin's theory relating to features of voyerism through visual motifs such as mirrors and looking through windows. This style of music video isn't appropriate for young girls who tend to be the common demographic that watch them. These music videos have become an increasingly controversial topic as they don't contain ideal role models for impressionable girls to look up to and fuels the theory that children are growing up too fast and being sexualised in this modern day and age.

I would like my music video to go against both of these stereotypes by portraying the artist as a strong, independent and talented girl which would be subverting the stereotypical representation of teenage girls in society and the media. This independence will be conveyed through the lyrics of her song which will be amplified through the shot types that evoke authority and control (e.g. low angle shots). My music video will definately not contain a voyeristic approach as I think it's wrong to expose girls to inapropriate adult themes, and this style of music video would certainly not fit into the Indie genre. I have already seen through my genre research that most female Indie artists are displyed as care-free, fun, independent, and talented, which is the perfect role model for young girls in our modern society.

Taylor Swift

Kina Grannis

Beyonce